About Us

Where Creativity Meets Data. Where Culture Meets Commerce.

JONES Collective was founded in 2013 by a team of sales executives with a proven track record of delivering results for some of Canada’s most innovative media brands. JONES is a modern marketing and retail performance company built around a simple truth: brands win when creativity is powered by behavioural intelligence.

Today’s consumers move fluidly between inspiration and action. Traditional media isn’t enough. Influencer campaigns alone aren’t enough. And data without storytelling doesn’t influence decisions.

JONES exists to bridge these worlds.

Our services.

  • Retail Social Intelligence

    The New Standard for Retail Performance Marketing

    JONES Retail Social Intelligence is an integrated system combining:
    ✔ Creator Content Development
    ✔ Deterministic Shopper Data (Ground-Level Data™)
    ✔ Precision Paid Social Targeting
    ✔ Full-Funnel Retail Attribution

    This is where content meets data.
    Where influence meets behaviour.
    Where impressions turn into measurable store visits.

  • Influencer Marketing & Content Studio

    We work with top creators, storytellers, and cultural voices to produce high-impact content that aligns with verified shopper behaviour.

    What We Deliver
    ✔ Creator sourcing & casting
    ✔ Storyboarding & creative direction
    ✔ Full content production (video, reels, stills, UGC) ✔ Usage rights & paid optimization
    ✔ Performance-driven creative tailored for retail

    Our content doesn’t just inspire — it converts.

  • Deterministic Shopper Data

    Ground-Level Data™ identifies consumers by where they actually shop — LCBO, auto dealerships, grocery, QSR, luxury, travel and more.

    What You Get
    ✔ Verified store visitors
    ✔ Recency & frequency scoring
    ✔ Geo-precision around retail zones
    ✔ Category-level segmentation ✔ Behaviour-based audiences

    This is the data engine powering next-generation retail performance.

  • Paid Social & Performance Media

    We distribute creator content directly to the highest-value shoppers using deterministic data layered into Meta and TikTok campaigns.

    Capabilities
    ✔ Behavioural targeting
    ✔ Geo-fencing + retail radius
    ✔ A/B testing & dynamic optimization
    ✔ Impression → visitation measurement

    Every dollar goes to shoppers who matter.