Cathy Fernandes

President

Cathy Fernandes started her career as an entrepreneur - as founder and managing director of two small enterprises. One in the Occupational Health and Safety industry and the second as a Sales Representation firm with a network of magazines targeting the 18 to 34 demo group.

In 2000, she moved to Rogers Media as Associate Publisher and oversaw the Sales and Custom Publishing/Solutions groups, where she spent 7 years building and restructuring to create a profitable business that contributed 70% of the magazine's EBITDA.

At the beginning of 2007, Cathy moved to Quebecor Media where she progressed from Director of Sales for the digital organization to Vice-President of all digital media for Quebecor Media. She created a sales organization that supported the national sales for the entire company, and created a local online sales organization for over 200+ newspapers. Cathy ended her Quebecor stint as Vice-President of National Sales for all four media properties - Broadcast, Digital, Newspaper and Magazines for the Toronto office, with over $250MM in national revenues, and 150+ staff.

In 2010, she started at a small digital media firm as Vice-President of Sales and GM, for BV! Media and grew the company's sales by 45% nationally, and 300% locally when 9 months later, Rogers Media acquired the firm at 240% of it's stock price –

After the acquisition, Cathy spent some time at home with her boys and went to Harvard University for 7 months for the General Management Program and completed her MBA at Richard Ivey School of Business.

In 2011 Cathy spent one year with Zoom Media as President & COO, where she overhauled the sales proposition to adhere to the evolving Digital Out-of-Home industry and cleaned up Operations in order to grow sales by 15% and triple EBITDA.

In her spare time, she has volunteered for Jimmie Heuga’s Centre for MS as the Executive Director Snow Express for MS from 2006 to 2010 - an event which raised over $300,000 each year to help families living with MS. And lastly, Cathy currently sits on the Board of Directors for Habitat for Humanity Toronto

More members

Andrea Fernandes
SVP Client Services
Erin McDougald
SVP Sales
Robin Ryan
VP Sales Operations
Ariane Laezza
Director, Content and Creative
Alisha Donnelly
Influencer Marketing Specialist
Vera Justina
Director HR & Finance
Bethany Jacobs
Accounting Administrator
Rodrigo Torres-Andrade
Media & Technology Specialist

Interested in joining the team?

We are dynamic, fun, and always up for a challenge. If you think you would fit in here then check out our job postings!

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