https://www.mrandmrsjones.ca/press daily 0.75 2023-05-11 https://www.mrandmrsjones.ca/press/blog-post-title-one-ypm8s-sdzdh monthly 0.5 2023-04-05 https://www.mrandmrsjones.ca/blog daily 0.75 2026-04-01 https://www.mrandmrsjones.ca/blog/campaigns-dont-build-businesses-systems-do monthly 0.5 2026-04-01 https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/da3be1ca-f70e-444c-93be-8c5481b405a1/istockphoto-694845380-612x612.webp Blog - Campaigns Don’t Build Businesses. Systems Do. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mrandmrsjones.ca/blog/the-lie-of-full-funnel-marketing monthly 0.5 2026-03-24 https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/11ff70d5-631f-4419-b0a3-fe2338e5f399/istockphoto-2249740764-612x612.jpg Blog - The Lie of “Full Funnel” Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mrandmrsjones.ca/blog/cleaning-up-your-marketing-tech-stack-why-systems-matter-more-than-tools monthly 0.5 2026-03-25 https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/55e070eb-6596-43c3-bcaa-bddf5c1c958e/Cleaning+up+your+marketing+tech+stack Blog - Cleaning Up Your Marketing Tech Stack: Why Systems Matter More Than Tools - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mrandmrsjones.ca/blog/aesthetics-gets-them-in-storytelling-keeps-them monthly 0.5 2026-03-09 https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/90941c55-c76f-4a03-8baf-2c1a4668b582/istockphoto-157179698-612x612.jpg Blog - Aesthetics Gets Them In. Storytelling Keeps Them. A Perspective from Jenna Ledger, Talent Manager | JONES Collective https://www.mrandmrsjones.ca/blog/evaluating-an-influencers-engagement-quality-beyond-follower-count monthly 0.5 2026-03-09 https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/516a30de-03dd-466e-a1cf-9837679881c2/Olivia Blog - Evaluating an Influencer’s Engagement Quality Beyond Follower Count - A Perspective from Olivia Brass, Account Manager | JONES Collective https://www.mrandmrsjones.ca/blog/red-note-canada-a-perfect-match-for-connecting-with-chinese-canadians monthly 0.5 2026-03-09 https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/1770317710210-WIP866XNOLNTM5TO7P61/Robin+Ryan Blog - Red Note + Canada = A Perfect Match for Connecting with Chinese Canadians https://www.mrandmrsjones.ca/blog/from-awareness-to-attribution-why-brands-are-demanding-proof-and-how-jones-delivers-it monthly 0.5 2026-03-04 https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/1683807975237-VXSUVVFA0UQHDKNQHLN3/Cathy+Image+.jpg Blog - From Awareness to Attribution: Why Brands Are Demanding Proof and How JONES Delivers It - A Perspective from Cathy Fernandes, CEO & President, JONES Collective https://www.mrandmrsjones.ca/blog/closed-loop-marketing-the-next-competitive-battleground monthly 0.5 2026-03-04 https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/63a2c9e1-75fa-4686-8403-2346ddefc78d/istockphoto-2093078258-612x612.webp Blog - Closed-Loop Marketing: The Next Competitive Battleground - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mrandmrsjones.ca/blog/developing-and-managing-your-brands-website-in-the-age-of-ai-and-changing-consumer-expectations monthly 0.5 2026-02-17 https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/488e6da1-ced7-486d-bf6f-86e329856355/istockphoto-1201166649-612x612.jpg Blog - Developing and Managing Your Brand’s Website in the Age of AI and Changing Consumer Expectations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mrandmrsjones.ca/blog/4it3vsgj610w9zt5vh30146cuh3hdb monthly 0.5 2026-03-04 https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/60346916-11cf-4c86-80da-adac4005eade/unsplash-image--_5IRj1F2rY.jpg Blog - Community Isn’t a Channel: Defining the Value of an Engaged Brand Community - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/1f770a7d-2342-4492-b149-e7834abd4769/Screenshot+2026-02-04+at+12.39.56%E2%80%AFPM.png Blog - Community Isn’t a Channel: Defining the Value of an Engaged Brand Community - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mrandmrsjones.ca/blog/influencer-marketing-in-canada-2026-what-actually-matters-from-where-im-sitting monthly 0.5 2026-02-05 https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/1770317710210-WIP866XNOLNTM5TO7P61/Untitled+design.jpg Blog - Influencer Marketing in Canada, Robin Ryan’s Strategic Outlook 2026 https://www.mrandmrsjones.ca/blog/canadian-marketing-trends-for-2026-andrea-fernandes-strategic-outlook-jones-collective monthly 0.5 2026-02-05 https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/ad0d0670-4de0-4c8e-8ad9-96ffd244732a/IMG_1935_2.jpeg Blog - Canadian Marketing Trends for 2026: Andrea Fernandes’ Strategic Outlook | JONES Collective https://www.mrandmrsjones.ca/blog/influencer-marketing-in-canada-what-brands-should-really-be-valuing monthly 0.5 2026-01-28 https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/fe642bd4-ed03-4337-8cc7-e49acabe77c9/istockphoto-1493776860-612x612.jpg Blog - Influencer Marketing in Canada: What Brands Should Really Be Valuing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mrandmrsjones.ca/blog/deterministic-data-vs-probabilistic-targeting-why-retail-brands-are-demanding-proof-not-predictions monthly 0.5 2026-01-23 https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/b3741918-11d4-4003-a635-e4a89f1109fa/chris-kursikowski-LBmKfdAdUY0-unsplash.jpg Blog - Deterministic Data vs Probabilistic Targeting: Why Retail Brands Are Demanding Proof, Not Predictions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mrandmrsjones.ca/blog/the-future-of-retail-marketing-why-retail-social-intelligence-will-replace-traditional-retail-media monthly 0.5 2026-01-20 https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/1fbe01ea-289c-4640-aca3-5b0fbdc77078/istockphoto-1395731758-612x612.webp Blog - The Future of Retail Marketing: Why Retail Social Intelligence Will Replace Traditional Retail Media - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mrandmrsjones.ca/blog/breaking-down-the-instagram-algorithm-jpslh monthly 0.5 2026-01-27 https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/1683807961097-ZKV3XFLGW94ZKYMBLIR5/Instagram+Algorithm+image.jpg Blog - Breaking Down The Instagram Algorithm https://www.mrandmrsjones.ca/blog/self-image-in-the-age-of-covid-5e9fj monthly 0.5 2026-01-27 https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/1683807961136-9Z8E1R64CL4NTS4AENON/Self+image+in+the+age+of+COVID.jpg Blog - Self-Image in the Age of COVID. https://www.mrandmrsjones.ca/blog/2020-influencer-marketing-trends-5kln8 monthly 0.5 2021-04-27 https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/1683807961245-RTTRVVMI6F4E6VMG48J0/influencer+trend+image.jpg Blog - 2020 Influencer Marketing Trends https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/1683807961248-NSGHQ8JJETF2WHAVK721/Micro+Influencers.png Blog - 2020 Influencer Marketing Trends https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/1683807961251-17M3L0EQ647SDZ256EJX/Ambassador+Image+.png Blog - 2020 Influencer Marketing Trends https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/1683807961255-76PH0F1MG0IDDA593AQK/tik+tok+image.png Blog - 2020 Influencer Marketing Trends https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/1683807961258-9D0BHT148G95SPPOFMQI/voice+and+audio.png Blog - 2020 Influencer Marketing Trends https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/1683807961261-KI157UHP1KB7M4IY5TI4/cgi+influencers.png Blog - 2020 Influencer Marketing Trends https://www.mrandmrsjones.ca/blog/1-2-3-kpis-oh-my-ftele monthly 0.5 2026-01-27 https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/1683807961090-G805XQ2Q2DX7LES9B5LG/1%2C2%2C3+KPI+image.jpg Blog - 1, 2, 3 KPIs. Oh my! https://www.mrandmrsjones.ca/blog/guide-to-self-producing-at-home-ybtht monthly 0.5 2021-04-27 https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/1683807961223-E7XX0VSCGAMS1TXWJ16K/Guide+to+self+producing+image+.png Blog - A Guide to Self-Producing at Home https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/1683807961226-LWCD9VVMASDOLEVK85MZ/equipment+image.png Blog - A Guide to Self-Producing at Home https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/1683807961230-CWURS0K6YEJ4FF5M59ZV/Location+image.png Blog - A Guide to Self-Producing at Home https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/1683807961233-MZTVMMZY62JXUAPJ9SNK/Sound+image.png Blog - A Guide to Self-Producing at Home https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/1683807961236-251USBECO5TLAC5Y7XB8/shooting+tips+image.png Blog - A Guide to Self-Producing at Home https://www.mrandmrsjones.ca/blog/looking-back-to-move-forward-the-rise-of-nostalgia-mfny3 monthly 0.5 2021-04-27 https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/1683807961105-VTHQK7PSN3L14AMLFLF6/Looking+back+to+look+forward+image.png Blog - Looking Back to Move Forward: The Rise of Nostalgia https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/1683807961108-AT4U67RLQWBGIBLLUCYE/family+image.png Blog - Looking Back to Move Forward: The Rise of Nostalgia https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/1683807961111-BE0MEPMXB52FLIXP06EB/Memory+shaping+image.png Blog - Looking Back to Move Forward: The Rise of Nostalgia https://www.mrandmrsjones.ca/blog/pivot-your-strategy-direct-mail-vs-influencer-marketing-j76e9 monthly 0.5 2021-04-27 https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/1683807961152-10NCSFK677GHTWXT79GW/pivot+marketing+image+.jpg Blog - Pivot Your Strategy: Direct Mail vs Influencer Marketing https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/1683807961155-JBB9D5IDYA58IXSASK94/pivot+image.png Blog - Pivot Your Strategy: Direct Mail vs Influencer Marketing https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/1683807961158-YO9BFEQR0O13R1O2FRAD/direct+mail+image+.png Blog - Pivot Your Strategy: Direct Mail vs Influencer Marketing https://www.mrandmrsjones.ca/blog/its-time-to-take-your-brand-to-tiktok-8f53w monthly 0.5 2021-04-27 https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/1683807961287-IJTSDEGAMMLUVO8RXNGM/Its+time+to+take+your+brand+to+tik+tok.jpg Blog - It's Time to Take Your Brand to TikTok https://www.mrandmrsjones.ca/blog/3-things-to-remember-when-working-with-influencers-h8n7k monthly 0.5 2026-01-27 https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/1683807961122-GX5ISE4X0KOG1IZE59DF/3+things+to+remember+image.jpg Blog - 3 Things to remember when working with Influencers https://www.mrandmrsjones.ca/blog/unwinding-the-inner-workings-of-tiktok-fa2sl monthly 0.5 2026-01-27 https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/1683807961166-X68MSKNYQOSM61YPUTPD/unwinding+.jpg Blog - Unwinding the Inner Workings of TikTok https://www.mrandmrsjones.ca/blog/trend-three-we-customerconsumer-demand-immediacy-r7gpp monthly 0.5 2021-04-27 https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/1683807961144-PP142W7P8WRGSL7FGWF2/Trend+three+image.jpg Blog - Trend Three: We (customer/consumer) demand immediacy! https://www.mrandmrsjones.ca/blog/trend-two-we-are-becoming-more-self-sufficient-xl32d monthly 0.5 2021-04-27 https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/1683807961278-WQ2409YD5FQZNKLTCOJ8/trend+two+image.jpg Blog - Trend Two: We are becoming more self-sufficient! https://www.mrandmrsjones.ca/blog/trend-one-we-the-customerconsumer-are-becoming-wiser-cbgxw-ZBINV monthly 0.5 2026-01-27 https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/1683807961206-NDINUJ6X1SELBUXBPC7R/trend+one+image.jpg Blog - Trend One: We (the customer/consumer) are becoming wiser! https://www.mrandmrsjones.ca/blog/recycling-is-in-the-past-jwdh9 monthly 0.5 2026-01-27 https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/1683807961270-D4C5DBJY2C3XLVK7VM3D/recycling+in+the+past+image.jpg Blog - Recycling is in the Past https://www.mrandmrsjones.ca/contact-me daily 0.75 2025-11-20 https://www.mrandmrsjones.ca/privacy-policy daily 0.75 2023-05-11 https://www.mrandmrsjones.ca/team daily 0.75 2026-03-26 https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/1683807975237-VXSUVVFA0UQHDKNQHLN3/Cathy+Image+.jpg Team Cathy Fernandes President & CEO https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/1683807975253-C7QSV7D7DOV0ZXBG29LY/Erin+Image.jpg Team Erin McDougald SVP Sales https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/1683807975247-DCJTPOH3HSKZ8AG5NMW9/Andrea+Image.jpg Team Andrea Fernandes SVP Strategy & Client Services https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/1683807975256-I27N59CD5TA6I4XNKQX1/Robin+Image.jpg Team Robin Ryan SVP Operations https://www.mrandmrsjones.ca/aboutus daily 0.75 2026-03-04 https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/1772637062005-QH4X9WSY5XZKWCCB5JPP/Why+brands+choose+JONES https://www.mrandmrsjones.ca/home daily 1.0 2026-03-04 https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/1764277174993-ILJN2BG6TYDMNFU3IA1R/Interac.png Home https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/1764277356861-4NG27PHP5B98TPRCLDRT/EQ.png Home https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/1764277336624-VBOLX8207FAYT8FCVZPN/Hasbro.png Home https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/4ccf1585-456c-4f3c-ae83-8100642321eb/Lexus.png Home https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/1764278667352-Q19MCHF4AOTD6ID6HIE5/1.png Home https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/36d8e178-94ce-4981-bcca-72c637c7c837/2.png Home https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/e3c8447f-e8c1-445d-9416-f98369a8b81a/3.png Home https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/f97c0ab0-9871-48b8-9321-b16407b7052a/4.png Home https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/345f13e7-5b87-40dd-9aae-534d6c3f6e20/5.png Home https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/590a6c75-e4cc-40da-946f-9cdf0d681bc5/6.png Home https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/83812ecc-1cc8-41a4-93c4-57d90eaf5420/7.png Home https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/3087699b-edb0-4e27-9ef0-8b860b85fce7/8.png Home https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/7e899f8a-ff24-4a19-a4fe-aee5d8d003b8/9.png Home https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/8e074180-4f9a-473b-a37a-5c72734c8978/Untitled+design.png Home https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/47cb59b1-6065-4182-a07f-f8475900ddae/11.png Home https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/2b8df06c-aff8-4ec4-a108-754ac118d16e/12.png Home https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/1764279199739-4HK1LKFJONXS63ODBNU3/14.png Home https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/0369d3f5-7b30-4587-9c84-b6536e7c93f4/13.png Home https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/f447670a-4d87-499d-9bf6-8de5ef4103ea/TRADITIONAL.png https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/3fcfca52-8225-487e-bdf0-cbf18ad1f0a7/Re%CC%81seau+d%27intelligence+sociale+du+commerce.png Home - Introducing Retail Social Intelligence A modern framework designed to connect influence, media, and real consumer behaviour, so marketing becomes a continuous engine for growth, not a series of disconnected campaigns. JONES brings together creator engagement, deterministic shopper data, and precision media activation into one unified system that drives measurable retail outcomes. https://images.squarespace-cdn.com/content/v1/645cded1781323260755431a/1683807957783-J69JGO1EPGXOF3DKUI82/Camry_2021_Finals_Revised_004.jpg Home - Our Core Solutions Always-On Creator Performance Build continuous creator ecosystems that drive sustained influence, engagement, and retail growth beyond one-off campaigns. Deterministic Media Activation Reach real shoppers using verified behavioural and purchase data to improve efficiency, precision, and measurable impact. Shopper Intelligence & Insights Unlock deep understanding of your most valuable consumers to inform targeting, messaging, and long-term growth strategies. Retail Attribution Connect influence and media to real-world outcomes with closed-loop measurement across digital and in-store environments.