Traditional advertising is saying you’re good.
Influencer marketing is getting someone else to say you’re good.
Designed to tap into an existing community of engaged followers on social media. Influencers are specialists in their niches. These individuals have influence over an audience you might be trying to reach and can be helpful marketing to those buyers.
“People influence people. Nothing influences people more than a recommendation from a trusted source. A trusted referral influences people more than the best broadcast message”
- Mark Zuckerberg
Our technology allows us to dig deeper into influencer data to ensure we are only putting the best options forward.
We use our technology to vet influencers for:
- Canadian following
- Bot following
- Percentage of sponsored posts
- Follower language
- Follower location