CompanyRetailer Case Study
For the 2018 Holiday Season a big box clothing brand enlisted JONES to work with prominent millennial Instagram Influencers across Canada aimed at conveying awareness that great high-end products for phenomenal value can be found at this specific store.
JONES hand selected 8 influencers to create a series of Instagram stories shopping for their holiday party outfits, as well as some great last-minute stocking stuffer ideas. They also curated 2 in-feed Instagram posts based around holiday party outfits and stocking stuffers as well.
In addition to the contracted influencers JONES also enlisted 5 EARNED influencers to do 1 in-feed Instagram post, showcasing how to take their holiday party look to the next level.
While influencers boosted the posts onInstagram organically, JONES further amplified the content using SocialDNA to reach the desired primary target – Women 25-54.
The campaign had over 2.3 million impression sand reached over 1.5 million people.It also had over 52K engagements and 94% positive sentiment. With the help of Instagram Stories, the influencers were also able to create authentic and “in-the-moment” content that engaged the target audience. And, because of the additional Earned Influencers as well as the extra Earned posts, theEarned Media Value was over $37K!
This influencer campaign highlighted how great designer deals can be found for less at this particular store, while also driving awareness and buzz about the brand.