CompanyExport Credit Agency
IndustryExport Credit Agency
In December 2018, an export credit agency enlisted JONES to work with prominent entrepreneurial personalities in a professional video series aimed at spreading awareness of their offering; which is to support and develop Canada’s export trade by helping Canadian companies respond to international business opportunities.
JONES created 4, 3-minute videos (English and French) and 4 social cut-downs. While all videos focused on tips for exporting in Canada these prominent personalities also sat with some of their own partners to discuss how this export credit agency helped them get started.
While the influencers boosted the video on LinkedIn & Instagram organically, JONES further amplified the video using Social DNA to reach the desired target - small & medium sized Canadian enterprises.
The campaign reached over 1.6 million people, had over 7K+engagements, 1.4 million video views& 100% positive social sentiment. And because the Influencers went above and beyond their contract, the Earned Media Value was over $70K.
This influencer campaign not only extended awareness to Canadians about the export credit options available, they educated the audience with a toolkit of tips by seasoned professionals.