An Educational Institution enlisted JONES MEDIA to help reach potential students from ages 16-19 in 4 target cities including Buffalo,Rochester, Chicago & Syracuse.
JONES used its Business Intelligence Technology to identify and verify the target audience and reach the demo target with a specific creative message based on proximity, interest & demo.
JONES created a media strategy that aligned with the school’s objectives to generate interest & drive applications.
Utilizing 3rd party pixel information synthesized with Facebook pixels JONES optimized the video & static creative to the best performing platforms (Different messaging worked better for FB vs IN).
JONES further optimized the media using SOCIAL DNA data and then retargeted users who engaged in the ads with a secondary lower funnel message to apply now. Utilizing on page user flows from Google analytics and audience affinities from the creative JONES was able to evaluate messaging alignment and direct client results and optimize the media placements; overhauling targeting mid campaign to match a more productive interest set and drive greater overall conversions.
JONES created a custom B.I. dashboard for the client to review in real-time their results on applications and page views which provided deeper insights pertaining to website development and future optimization of application landing pages.