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    Welcome to
    JONES

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    JONES DELIVERS IMPRESSIVE CAMPAIGN RESULTS.

    Superior content. Incomparable reach and scale.
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    EXTENDING BRAND VOICES WITH THE VOICES OF OTHERS.

    Creating engagement through unique content and social conversation.

We're JONES
We are not your typical media network.

Our
PROPRIETARY DATA

ALLOWS US TO SEE CONSUMER BEHAVIOUR AND WHERE IT INTERSECTS ONLINE AND OFFLINE DRIVING REAL CONSUMER ACTION.

Our
UNIQUE PARTNER RELATIONSHIPS

ALLOW US THE FLEXIBILITY TO BEHAVE LIKE AN OWNED-AN OPERATED, GIVING OUR CLIENTS MORE CONTROL.

Our
VARIED TALENTS

FROM ACROSS THE MEDIA, TECHNOLOGY AND CREATIVE STRATEGY SPACE ALLOW US TO PRESENT CUSTOM CROSS-PLATFORM SOLUTIONS THAT WORK.

OUR TEAM

The JONES team is made up of the industries most well respected and resourceful solution finders and experts in their respective fields.

Together this team instils confidence in clients and partners alike as they continuously exceed expectations.

Cathy Fernandes

President

Andrea Fernandes

VP Sales Operations and Publisher Relations – Managing Partner

Erin McDougald

VP Sales – Managing Partner

Mariève Lemay – Director of Sales, Eastern Canada
Clarisse Mussi - Senior Sales Director
Shira Biderman – Senior Sales Director
Shelley Wilson – Account Director
Sarah Bobas – Director, Content and Product Science
Lara Zapata - Product Sales and Marketing Manager
Nadia English – Director of Campaign Management
Neeraj Kamra – Senior Campaign Manager
Mike Dowler – Programmatic and Audience Specialist
Cristina de Cabral – Director, Client Success
Marie Legardien – Account Manager, Eastern Canada
Vera Justina – Chief Administrator
Natasha Vanker – Senior Administrative Assistant

TARGET + CONTENT + QUALITY MEDIA

Our proprietary social + data delivery technologies allow us to:

CONNECT PLAN AUTOMATE
WORKFLOW CREATE COLLABORATE
REACH AMPLIFY MEASURE INSIGHTS

Media

Targeted Audiences.
Engagement based solutions.

At JONES we pride ourselves in providing our clients with the most efficient media and content solutions across digital, social and emerging platforms.

Our exclusive network capabilities and strategic expertise ensure that every client is given a custom solution designed to deliver both their brand message and results.

JONES MEDIA reaches more than 10.3 Million unique visitors each and every month.

That’s 37% of Canada’s online population. Our audience spends almost 3 hours a month on our sites and consumes more than 170 Million page views.

JONES MEDIA reaches target audience:

1.7M Women aged 18-24

45% of Market

2.9M Women aged 25-54

44% of Market

1.6M Men aged 18-34

44% of Market

2.7M Men aged 25-54

41% of Market

SOURCE: COMSCORE MEDIA METRIX MARCH – JONES EXCLUSIVE PARTNERS UNDUPLICATED REACH 2015

Whether it's parenting, gaming & technology, pop culture, fashion, food or beauty, DIY or décor, or even sports & entertainment our award-winning editorial team, Experts and social media influencers produce relevant, authentic and on-trend content every day.

This dedication to quality has earned the trust of 10 million unique visitors every month across our sites and blogs and millions of fans in social media.

JONES MEDIA is #1 in:

Unique Users each Month

6.2M

Lifestyle

3.8M

Women's Lifestyle

4.7M

Men's Lifestyle

1.9M

Family & Parenting

1.3M

Women's Fashion & Beauty

4.2M

Technology

2.2M

Gaming & Information

SOURCE: COMSCORE MEDIA METRIX MARCH – JONES EXCLUSIVE PARTNERS UNDUPLICATED REACH 2015


At JONES we provide access to our premium inventory through programmatic direct programs and private marketplaces.

But you shouldn’t have to choose between programmatic and good creative.

That’s why we are giving our clients access to a wide range of high impact formats that foster connections with consumers.

With our unique high impact options, brands can finally behave like brands when they buy programmatically.

INNOVATIVE BRAND EXPERIENCES

Jones Media develops digital advertising solutions for every brand. We offer high-impact formats that enable advertisers to engage consumers across mobile and desktop environments. These formats are served, optimized and measured at scale across a handpicked portfolio of the world’s best digital media properties.

JONES NATIVE SOLUTIONS:

We work with advertisers to deliver engaging and high performing sponsored content at scale.

Video, social feeds, long-form articles and in-feed sponsored ads across our premium Native Marketplace

  1. True Native drives authentic engagement.
  2. Enables syndication of brand content at scale into quality environments.
  3. Performs cross screen with automated A/B testing and optimization.

Data

Leveraging the best in technology to precisely and effectively reach
premium audiences within safe, transparent and controlled media environments.

Utilizing our proprietary data from multiple sources of online search behaviors & offline data, JONES can precisely reach your targeted consumer with standard behavioural attributes yet specialize in:

  • Lookalike Targeting
  • Intent/Interest Targeting
  • Retargeting
  • Sequential Targeting
  • Mobile Location Based Targeting.

Our DMP is powered by Lotame with machine learning capabilities through Datacratic– These advanced AI technologies allows us to create:

Higher Value Audience Targets

  • Audience Insights – Enhanced understanding of interests and behaviors
  • Content Personalization – Tailor messages to increase engagement
  • Audience Extensions – Expand high-valued targets to increase campaign reach

Stronger Response Rates and ROI

  • Higher Conversion Rates – Deliver the right message to the right audience
  • Data Activation – Deploy audience data across all media avenues for greater efficiency and performance


DEVICE TARGETING


MULTIPLE DATA SOURCES


REPORTING


ANALYTICS AND INSIGHTS


CAMPAIGN GOALS


BRAND SAFETY


FRAUD PREVENTION


VIEWABILITY


DYNAMIC CREATIVE

Voice

CULTIVATING
CONVERSATION.

Aligning brands with ambassadors, social media personalities, experts and celebrity endorsement are critical components to amplifying your message and driving discernible consumer action.

JONES employs an exclusive influencer amplification formula to identify the most efficient mix of these elements to deliver the brand message and drive a desired audience behaviour.

Whether you want to connect with tech enthusiasts on Twitter or fashionistas on Instagram, we have the reach and creativity to make it happen.

JONES VOICE is a community of content creators and influencers who have the capacity to captivate and communicate with key audiences.

Our collaborative relationships with these personalities allows us to create custom solutions and deliver messaging in an authentic voice.

From creating content with the largest voices on YouTube to building a social army of local nutritionists to amplify and spread, we tap into the voices that are going to deliver your message to your audience and deliver tangible results.

"Influencer Content creates 4x the ROI of Ads”
- AdAge

At JONES we look at content as an avenue for creating connections and driving action. Our content strategy can be broken into 3 simple steps:

 1 

Design rich content that delivers a message that drives an action (teach, inspire, engage).

 2 

Identify trusted voices of influence to deliver that message.

 3 

Publish and amplify across multiple channels creating a conversation.

Once we have crafted the story, the JONES family of MEDIA and VOICES allows us to identify the ideal voices and premium channels to execute impactful content strategies.

  • Directed editorial content, slideshows and galleries
  • Custom influencer editorial and video content
  • Multi-platform social media amplification
  • Digital and real-time event brand ambassadors
  • Twitter parties, Insta-albums, PinBoards, etc.

Do you have a captive audience?

If you have established your own unique voice through your blog, Youtube, Instagram, whatever your social graph we want to hear more about you.

 

We have a growing collective of content creators and are always looking out for new voices to help connect audiences with brands and opportunities that they love and want to know more about. 

Our creator collective gives influencers complete freedom to maintain their independent voice, choose which campaigns they partner with and the opportunity to be a community of the most influential voices on the web.

 

Fill out the fields below to introduce yourself and we will be in touch!









The JONES Family

We are a community that inspires and empowers Canadians
to explore and pursue their passions.

Our premium partners enable their audiences to discover, share and create. Our focus on quality content and conversation has earned the trust of over 10 million unique visitors every month across our sites and blogs and millions of fans in social media. Whether it's parenting, gaming & technology, pop culture, fashion, food or beauty, DIY or décor, or even sports & entertainment our award-winning editorial team, Experts and social media influencers produce relevant, authentic and on-trend content every day.

Extend your reach, build your brand, and maximize your revenue potential. Our hands-on product strategy team continuously work with partners to identify new monetization avenues while ensuring the experience for your audiences only gets better.

You’re in good hands, but it’s not hands-off: Through our partner login you have access to all the info you need to manage your ad revenue and oversee campaign results.

BECOME A PART OF THE JONES FAMILY







Do you have a captive audience?

If you have established your own unique voice through your blog, Youtube, Instagram, whatever your social graph we want to hear more about you.

We have a growing collective of content creators and are always looking out for new voices to help connect audiences with brands and opportunities that they love and want to know more about.

 

Our creator collective gives influencers complete freedom to maintain their independent voice, choose which campaigns they partner with and the opportunity to be a community of the most influential voices on the web.

 

Fill out the fields below to introduce yourself and we will be in touch!









KEEPING UP WITH THE JONESES

416.304.9666

info@mrandmrsjones.ca

Toronto
130 Spadina Avenue, Suite 202, Toronto, ON, M5V 2L4

Montreal
1688 Timothée-Kimber,
Chambly, QC, J3L 0P2

New York
401 Park Avenue South, 10th Floor, New York, NY, 10016